This questionnaire helps us understand your business, goals, and audience before our kickoff meeting. Answer as fully as you can. If you are not sure about an answer, leave it blank and we will cover it together.

1. Organization and Contacts

Knowing who approves content and how fast prevents delays once the campaign is live.

2. Product, Service, and Value

The campaign message is built on what makes you different, in your own words.

3. Brand

Consistent voice and visuals build trust. Knowing limits up front avoids off-brand content.

4. Goals and Success

Ranked goals keep the campaign focused. A clear definition of success makes results measurable.

5. Audience

Content only works if it speaks to the right people where they already spend time.

6. Customer Journey

Mapping the path from discovery to commitment shows where social media can help most.

7. Past Marketing

Learning from past efforts avoids repeating what did not work.

8. Social Media

Sets the practical starting point: channels, tools, access, and capacity.

9. Competition

Understanding competitors shows where you can stand out.

10. Anything Else

Open questions often surface the most useful details.